The 2012 Olympic Logo designer is obviously a Simpsons fan!
| 9
|
by user Alex Holowczak
London won the bid for the 2012 Olympic Games. The taxpayer didn't really care, but the government praised the GDP Potential. But that's for another article on another site.
The London 2012 Olympics were won with this logo:
It is wonderful simplicity. The bow in the Olympic colours is in the shape of the River Thames through London. It shows everything it needs to show, and is simplicity personified.
Then, this week, Lord Sebastien Coe presented the new logo:
By contrast, this hypermodern design shows London and the Olympic rings on 4 "things" that actually say 2012, if you use your imagination. It wasn't immediately obvious. Also, it doesn't take quite as much imagination for you to see that the 1 and the second 2 of the logo have euphamistic connertains to their positioning too. Indeed it looks like Lisa Simpson in the 0 and the 2...
"A logo you have to look twice at, is a bad logo."
Over the last few days in Britain, there has been disapproval of the logo in the press, and the people too. The design is perhaps tangeable, but the price tag of £400,000 is frankly astonishing. I bet a creative 10 year old could come up with something similar.
But now there are new fears. Coming back to The Simpsons, specifically the episode where they scav a holiday to Japan, the family see a programme on TV that gives out epileptic seizures. Well, the same is apparently true of this new logo, 8 people have already looked at it and suffered that problem.
Now, there are officials claiming it to be scrapped on these grounds. The people are also revolting it seems - in just a couple of days there have been 40,000 signatures to an online petition calling it to be scrapped. This number has gone up 5,000 in the time it took me to write this article. There are groups too on Facebook and Myspace opposing the logo. With Lord Coe claiming it to be "The People's Games", it'll be interesting to see if he listens to the people.
Personally, it looks rubbish. You can't distinguish the numbers without looking closely. The numbers should be much clearer, in my opinion. And it certainly wasn't worth my taxed share in the £400,000 spent on it.
- The petition can be found here. It's UK only though.
