Survey Says: Biggest Brand in Team Sports Is?

No, it's not the New York Yankees and thanks for playing, we have some lovely parting gifts for you. In fact, the team formerly run by the Boss came in, and you should probably be sitting down before you read this far, as the 29th strongest team brand team among the 122 team brands in MLB, NBA, NFL and the NHL, according to a new study recently released by market research firm Turnkey Sports and Entertainment.

The somewhat surprising [1] results of the Turnkey Team Brand Index found that the strongest team brand among the major sports (for purposes of this study, the NHL was included and MLS was excluded - I didn't design the study, I'm merely reporting) was the Pittsburgh Steelers.

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RawbeezeitzMajor Leaguer

757 days ago

Score 2

This list has confused me. How was this thing measured? How could the Cowboys be 28th and the Sabres be 4th? How could the Twins be 24th and the Yankees 29th? How are the Canucks 38th and the Mets 43rd? How could the Knicks, Raiders, Celtics and NY Rangers be 90th or below? None of this makes sense.

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Steel TownDraft Pick

756 days ago

Score 2

They talked about this on the radio here in Pittsburgh yesterday. It had so many factors, I just don't see how anyone outside of the MIT math department could figure it out. One factor was how recognizable the logo was. There was also, seat availability at games, prices of tickets, opinions of the stadium, national and global fandom and a slew of other things. As a Steelers fan, it's nice to see, but it doesn't carry much weight cause it's not about net worth, it's about marketability.

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Bberg11Varsity

756 days ago

Score 1

Yeah, I wonder how they came about these results. It's strange to me that a "Business" Journal would put teams that have been nearly bankrupt or sold in recent years (Sabres, Predators)so high. Interesting read though.

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JuTMSY4Legend

756 days ago

Score 2

I don't think its terribly suprising...

What else is there to do in Pittsburgh ; - )

(Thinks of a Primanti Bros Sandwich)

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Manny StilesMajor Leaguer

756 days ago

Score 1

(thinks of a gun, a bullet and the taste of gunpowder)

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Steel TownDraft Pick

756 days ago

Score 1

MMMMMMM Primanti Bros.

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JuTMSY4Legend

756 days ago

Score -1

the secret is homemade cole slaw and quality ham... You don't get quality ham and the sandwich is ruined...

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Pittsburgh GunnyMajor Leaguer

756 days ago

Score -1

I'll second the Primanti Bros.

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JuTMSY4Legend

756 days ago

Score 0

what the deuce...

a minus?

Someone isn't a sandwich connoisseur

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Manny StilesMajor Leaguer

756 days ago

Score 3

A study was recently held to see what impact studies had on reality.

These things are always skewed. They put in so many factors that aren't clean numbers and then act like they magically found some pristine answer. It's bullshit to prove their worthiness (yes, the world is so much better off now that these findings have been released) so people will talk about the index and they can keep the funding rolling in...

You can make an Index of anything you want and someone will think you're a genius. But for an Index to truly work, it has to either be VERY narrow, focusing on a few detailed factors or VERY broad, focusing on EVERYTHING.

You can't index a hockey team and football team together and get REAL results. You can't without SOME bias, at least...

John Bogle (the pioneer of index investing) must be sick...

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JuTMSY4Legend

756 days ago

Score 0

I always thought Index investing was for the lazy...

Then again, I believe the Dart Index outperforms the bulk of indexes to begin with...

Somewhere Jim Cramer is berating consumers

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Manny StilesMajor Leaguer

756 days ago

Score 1

Indexing works great if you want to make money. It works bad if you want to make as much money as possible. Of course "making as much money as possible" usually loses your money. Using SMAs are for the almost lazy.

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Manny StilesMajor Leaguer

756 days ago

Score 1

Somewhere Jim Cramer is making money off of both sides of everything he yaps about... (my kids love his theatrics)

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JuTMSY4Legend

756 days ago

Score 0

The classic breakdown - Jim Cramer is well...not very good... But he's entertaining god damn it!

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Wmcbaseball37Varsity

756 days ago

Score 1

Interesting read, but pretty bogus. Major market teams like the Yankees, Knicks, Lakers, Cubs, Celtics, Chargers etc are just too low. Just to throwing this out there: 50% of all official baseball merchandise sold has a Yankees logo on it.

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Cougar2000All-American

756 days ago

Score 1

Remember this, guys and gals. The players get a cut of the proceeds from the items that we purchase. It's a one time check they get (a friend of mine who played in the majors said) each January. It's part of the current CBA (collective barganing agreement) and it's all legal. Granted, Barry Bonds' check may be a little bigger because of the steroids... HA HA! The teams that are in the top ten, such as the Atlanta Braves, do well because they market their teams in print and on cable. Money talks and that's the bottom line.

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