Memo to the Comcast Corp. Marketing Staff
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by user Christof
You first create a station called Outdoor Life Network. It is geared toward outdoor sports, be it hunting or fishing. Outdoor Life Network then gets broadcasting rights to the Tour de France during the Lance Armstrong era. From the increase in viewership, folks at Comcast begins to think that Outdoor Life Network can challenge ESPN as a national sports station. This is not a bad idea, since ESPN, quality wise, has been declining over the last decade.
In order to expand the spread of viewers to the Outdoor Life Network, you shorten the name to OLN. This was a good idea. Thereafter, you get the American Cable deal for the NHL. This may not be much, since the NHL was coming off a lock-out and has weak ratings. But the NHL can be substantially grown, fan-base wise. Hence, OLN and NHL could grow together.
So what does the happy marketing folks at Comcast do? They decide to change OLN's name again. VS. is the new name of the channel, come September, 2006.
Vs.? Are you kidding me? I want to meet the marketing clowns who came up with this idea and then sold the Comcast folks on this. After this meeting, I want to torture them by showing the worse shows ever produced on T.V.
This name change is not only stupid, but it is not needed in the first place. OLN, the name, works! It is short and snappy. And to change it to Vs.? I cannot wait to say, come the Fall: "Hey the Flyers game is on Vs. tonight!" You the know what the response I will get from others? "Vs who? (as in the Flyers opponent)." Way to confuse the common folks!
Comcast, Comcast, Comcast! You have good ideas, but you employ morons in your marketing department.
Date
Wed 06/07/06, 5:01 pm EST
