How Can Briscoe High NOT Be on Probation?
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by user 66.19.19.131
I've never been a fan of Nike's advertising strategy. Instead of promoting their actual products, they simply throw huge sums of cash at high-profile athletes and celebs to appear in their ads. Then they wait for the countless lemmings and posers to buy into the Nike image.
But their latest "Briscoe High" ad campaign has reached a new level of illogic. In a weak attempt to ride the coattails of "Friday Night Lights," Nike cast NFL stars Brian Urlacher, Michael Vick, LaDainian Tomlinson, Troy Polamalu, and Matt Leinart as High School Jocks. All on the same team. They even also throw Don Shula and Urban Meyer on the coaching staff.
With this group of expensive ringers, it's inconceivable that they could lose to another High School team, right? Well believe it or not, somehow this All-Star team finds itself DOWN 14-10 late in the game!!! Needless to say, Briscoe pulls out the win in "dramatic" fashion, with the camapigns protagonist (Ryan) catching a TD pass from Tomlinson. I use the term "protagonist" in lieu of "hero", because the obvious heroes are the players on the anonymous opposing team. I mean seriously, if something like would actually happen, how could you NOT root for the colossal upset?
It's clear that Briscoe High is filled with underacheiving cheaters. So this raises a few questions:
- What type of person is this campaign targeting?
- What message is Nike sending?
- Couldn't Nike have come up with more appropriate sports figures?
Date
Sun 09/10/06, 6:36 pm EST
