Chick-fil-A Bowl

(official logo)

About Venue: Georgia Dome Location: Atlanta, Ga. Operated: 1968- Conference Tie-ins: ACC, SEC Payout: $3,250,000 (ACC), $2,400,000 (SEC)

Former Venues Grant Field (1968-70) Atlanta-Fulton County Stadium (1971-91)

Former Names Peach Bowl (1968–1997) Chick-fil-A Peach Bowl (1998–2005)

The Chick-fil-A Bowl, formerly called the Chick-fil-A Peach Bowl and before that simply (and perhaps more familiarly) called the Peach Bowl, is a postseason college football bowl game played annually in Atlanta, Georgia since 1968. There were also three games played in the 1940s under the title Peach Bowl.

[edit] History

The first three Peach Bowls were played at Grant Field on the Georgia Tech campus in Atlanta. Between 1971 and 1991, Atlanta-Fulton County Stadium hosted the game. Since then, the Georgia Dome has played host. Seven of the first ten meetings (all but the 1968, 1971 and 1974 games) pitted an Atlantic Coast Conference team against an at-large opponent. Since 1993, the game has matched a Southeastern Conference team against one from the ACC. In 2005, the bowl reached a new landmark in prestige with its first-ever matchup of top 10-rated teams.

Fast-food restaurant chain Chick-fil-A became the title sponsor of event with the 1997 game. Beginning with the December 2006 game, Chick-fil-A will assume complete naming rights to the game in a five year, $22 million, sponsorship deal, ending almost forty years of the Peach Bowl name. A new logo was unveiled April 6, 2006. The funds from the deal will be used to increase payouts for the participating teams in hopes of further enhancing the bowl's stature. In response, the ACC has given the committee the first pick of its teams after the BCS beginning in 2006. The bowl currently has the fifth overall selection from the SEC (including the BCS).

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