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Sportsbiz

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Rugby Stars Get Naked for Powerade

by Sportsbiz
created January 26, 2009, last edited July 01, 2009
6
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In a new ad campaign that's not likely to see the light of day in North America for a number of reasons, Powerade has decided that the way to combat Gatorade and promote its sponsorship of British Rugby Union is through women. Three stars of British Rugby Football Union are posing nude in various rugby poses in print and poster ads. I'm not much of a rugby fan so the names of the three stars are lost on me, but for those of you who are, or who live in the UK, they are: Paul Sackey, Steve Borthwick and Shane Williams.


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Pittsburgh GunnyMajor Leaguer
286 days ago
Score 0+-
Sackey and Borthwick were part of England's 2007 IRB World Cup squad whilst Williams was part of the 2003 and 2007 Wales IRB World Cup squads.
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SSreportersLegend
286 days ago
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Why can't this be the other way around?
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RawbeezeitzMajor Leaguer
285 days ago
Score 3+-
Powerade getting naked for rugby stars?
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Categories: Opinions | Opinions by User Sportsbiz | January 26, 2009 | January 2009 | Rugby Opinions | Advertising Opinions | Sports marketing Opinions

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This page was last modified 14:22, 26 January 2009. Content is available under the GFDL.

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