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About the Author

Cougar2000
There are some things about sports I don't like... the New Yuck Muts, the University of Michigan and those ASSCRACK UGLY HELMETS, the Floridamn Gayturds and the Miami Crimicanes. I also think that NASCRAP and professional wrestling are a HUGE waste of air time on television and would rather watch women's Jello wrestling!

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Fox says no to Go Daddy ad for Super Bowl 42....

by Cougar2000
created January 20, 2008, last edited February 10, 2009
7
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Its ads were the talk of all the water coolers in the country a few years ago. Last year, it featured a somewhat cleavage-blessed young lady whose top was coming loose. This will not be the case in Super Bowl 42. Fox has pulled the plug on Go Daddy.com, who has drawn the ire of censors and the FCC since 2005 and will not advertise on the big game February 3rd.

The Scottsdale-based domain name registrar, which gained notoriety for having its racy ads rejected every year since censors pulled one in 2005, has submitted 10 versions of various ads so far, said chief executive officer Bob Parsons. According to Parsons, he showed the rejected ad to some people, who thought it was funny. The ad featured auto racer and Go Daddy spokeswoman Danica Patrick and an animated version of the dam-building mammal, Parsons said this week in his blog. He declined to reveal the story line Wednesday, but said Fox rejected the ad because an actor used the word "beaver" three times in the ad. The term is also slang for part of a woman's anatomy.

Parsons said Fox would have approved the ad if it used a term such as "furry friend" or "little engineer that specializes in building small dams."

He refused to change it.

"I did a lot of things for this country," Parsons said. "I was in the military, I pay a lot of taxes, and I think I've earned the right to call a beaver a beaver."

Parsons said the company will run the rejected ad on its Web site Feb. 3 on Super Bowl Sunday, and try to get the ad approved for use on cable TV.

The alternative ad shows people watching the Super Bowl and talking about the rejected ad, Parsons said.

He called the latest submission "unlike anything we've done" and said he expected that ad, which has been rejected once, to go through with one revision.

"I'm to the point where I just want an ad approved," Parsons said.

The company has one advertising spot in the 2008 game broadcast and is considering buying another, he said.

 

 


Enable Comment Auto-Refresher
SSreportersLegend
711 days ago
Score 1+-
Crap, and Oregon State played against UW today. The headlines are endless:

Dawgs nudge Beavers

Beavers bitten by Dawgs

Beavers get walloped.
Permalink | Reply
Oh No RomoDraft Pick
711 days ago
Score 1+-
Hahahahahahaah you said Beavers
Permalink
Cougar2000All-American
711 days ago
Score 0+-
Ward, weren't you a bit hard on the beaver tonight?
Permalink
CheezerAll-Star
709 days ago
Score 0+-
Wally: Mom, have you seen Dad? June: If I know your father, he's out chasing Beaver.
Permalink
BigPPupMajor Leaguer
711 days ago
Score 1+-
Its the second time in two years that GoDaddy has had their commercial edited or pulled form the Super Bowl
Permalink | Reply
The PipDiv-I Stud
711 days ago
Score 1+-
Fox stop being so hard on the beaver!
Permalink | Reply
Cougar2000All-American
710 days ago
Score 0+-
TOO DAMNED FUNNY!
Permalink
Tyrone BriggsHall of Famer
710 days ago
Score 0+-
This from the network that has brought us "When Animals Attack".
Permalink | Reply
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Categories: Opinions | Opinions by User Cougar2000 | January 20, 2008 | January 2008 | Super Bowl Ads Opinions

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